General Sessions

Derail Your Thinking Randa Zalman - Advertising Manager Woodmen of the World Life Insurance Company Join Randa for this creative opening session designed to turn your thinking upside down! The Cost of Confusion and the Road to Clarity (Health Literacy) Janet Fremprong - President J O Fremprong & Associates How do you effectively communicate complex insurance information if the consumer has trouble reading and understanding written instructions? How do you translate across literacy levels while adhering to legal and regulatory guidelines? Find out how agencies and companies are responding to the need for more consumer-friendly communication. Illinois and Nebraska Departments of Insurance Hear directly from Insurance Department representatives on advertising regulations, current issues, and what is expected of companies doing business in their states. How to Survive in Today's Regulatory and Legal Climate Cliff Kirsch Sutherland, Asbill & Brennan Practical tips for insurers and agents who advertise and market to the general public. How to Create the Ideal Relationship Between Marketing and Legal/Compliance Departments Scott Calame Calame DMC, LLC Are your Marketing and Legal/Compliance areas at odds? Scott Calame shares his strategies for easing the compliance burden by creating a more ideal relationship through common goals and established procedures. Protecting the Brand Principal Financial Group Principal Financial Group's advertising platform has changed in recent years. Find out why they made the change, how they differentiate themselves, how their family of companies remains cohesive, and how they protect their brand. General Session Q&A: Learn from your peers and share YOUR expertise This is an excellent opportunity for group interaction and individual networking. Submit your questions ahead of time!