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Breakout Sessions

Session 1

FINRA Breakout
Amy Sochard, Director, Programs & Investigations, FINRA's Advertising Regulation Department

Marketing Messages: The Compliance Perspective
David Kelly, IAdCA Vice President - AFLAC

Building Successful Integrated Marketing Programs
J. Hoey, TPG Direct

Internet Marketing
Kevin McKenna, JCG Limited


Session 2

FINRA Breakout
Amy Sochard, Director, Programs & Investigations, FINRA's Advertising Regulation Department

Advertising Compliance - State Advertising
Law Overview
Karen Lierley JD, Assist. VP Compliance

Hands-on Review - Regular
Tom Stallings, Professional Market Practices, Inc.

How to Create the Ideal Relationship Between Marketing and Compliance/Legal
Scott Calame - Calame DMC, LLC


Session 3

Advertising Compliance - State Advertising
Law Overview
Karen Lierley JD, Assist. VP Compliance

Hands-on Review - Advanced
Tom Stallings, Professional Market Practices, Inc.

You Pick the Winner! Direct Mail Marketing
Scott Calame - Calame DMC, LLC

Internet Marketing
Kevin McKenna, Farmers Insurance Group












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