General Sessions

Building a Value-Added Advertising Compliance Department Nicholas Gerhart, Vice President, American Equity Whether you want to build a compliance department from the ground up or you want to re-examine an existing department against some organizational best practices, this session will provide the insight you need. Nicholas Gerhart will provide real-world advice on designing a department that adds value to the marketing function. Department of Insurance Discussion Jim Mumford, Iowa Insurance Division Bruce Ramge, Nebraska Department of Insurance There's nothing like getting information directly from an insurance department representative. In this session, Jim Mumford and Bruce Ramge will discuss current issues and department expectations of companies doing business in their states. Learn how to avoid common mistakes and work more efficiently with state insurance departments. Online Marketing of Insurance - Pitfalls & Best Practices Stephanie Duchene, Sonnenschein Nath & Rosenthal LLP The Internet offers incredible opportunities for insurance marketing, but it can also present tremendous challenges. In this timely session, Stephanie Duchene will explore recent precedent in the area of online insurance compliance and give you food for thought on safely making the most of this marketing channel. Health Insurance Reform & Its Impact Bob Gunia, Senior Vice President of Public Affairs, Physicians Mutual The topic of healthcare reform will continue to have an impact on the insurance industry regardless of what legislation attains passage. Attend this session for a revealing, non-partisan look at how that impact will be felt by companies like yours and what steps you can take now to keep yourself informed and prepared. AFLAC Commercials - a Behind-the-Scenes Tour David A. Kelly, Director, AFLAC You've seen Aflac's duck commercials. Let David take you behind the scenes from conception to storyboard to completion. He.ll share insights on how the campaign balanced marketing objectives and compliance concerns to create an enduring and powerful brand experience. General Session Questions & Answers Learn from your peers and share YOUR experience. This is an excellent opportunity for group interaction and individual networking. Submit your questions ahead of time! Questions can be submitted on the on-line or paper registration form.