President's Message

October 13, 2009 Greetings, all! Over my desk hangs a reminder to, among other things, "Expose yourself daily!" Apparently, no one can visit me without providing commentary. Despite the smirks, jabs, and giggles, I keep it as a reminder that unless I put myself out there, step outside of my comfort zone, and do things I've never done before, I'll never become braver, wiser, handsomer than I was before. (Well ... maybe not handsomer.) But that's why I.m so excited. The IAdCA conference is the perfect opportunity for exposure to new ideas, fresh perspectives, and you groovy, happenin' people. April will be here before you know it, and the IAdCA Board is working furiously to make sure our next conference is one of the best ever. We could have met anywhere, of course, but you.re going to love that we'll be in Omaha. Because it's central to so many of you, it's a much more fiscally responsible choice. (Try getting permission to go to Hawaii.) You'll have an opportunity to meet many of your peers, learn much about the industry, and not spend a fortune in the process. More information will be forthcoming, and the agenda is shaping up to be one you won't want to miss. In addition to hearing from industry experts and staying abreast of evolving best practices, you'll have plenty of opportunities to network and to get your questions answered. And the most important reason to attend IAdCA 2010? Relevance. Now, especially, we're charged with bringing value to our companies, with proving our relevance. IAdCA provides an opportunity to further your industry education, gather ideas, and journey to work a better person than you were before. And, who knows ... maybe even a little handsomer. What better reason to expose yourself? (tee hee) See you in April! David